Google Changing Mobile Search Results

Google Changing Mobile Search Results

Mobile Design

As you probably already know, Google is constantly changing its search algorithm to provide you the most relevant, timely data. As fast as the world of technology changes, Google has to stay on top of the constantly changing environment. In that vein, Google recently announced a change to its algorithm that will start to more heavily factor in mobile-friendliness.

As you search from your mobile device or tablet, Google is already focused on getting you the most relevant information. Now, they will do even more for those of us using our mobile devices more and more. They will actually reward sites for mobile-friendliness with better search ranking. Below are the main points you need to know.

What to Know About the Change:

# 1 Mobile-Friendly Sites Get Bump in Rankings

Beginning on April 21, Google’s algorithm will change to rely more heavily on mobile-friendliness as a search ranking factor. Google is stating this will have a “significant impact”on search rankings. It will benefit users in that we will receive more pertinent, easy-to-access information perfectly tailored to our mobile devices.

#2 App Content in Search Results

As part of its effort to provide relevant information for all device types, Google has already begun including more apps in search results. As of February, Google has been using indexed app information as a factor in search rankings for signed-in users who have the app installed. As a result, information from indexed apps will appear more prominently in search.

#3 Steps to Take

To get more information on the changes to ranking factors and to know if your site is ready, you can visit Google’s announcement of the changes. It provides several links to sites where you can learn more about mobile-friendly sites, test your site’s mobile-friendliness, and identify any existing issues.

If you are unsure whether your site will stand the scrutiny of Google’s mobile-friendliness test, call an expert today. We can provide you with a consultation on your site’s responsiveness to all screen sizes and device types, and we can provide recommendations for improvement.

Shuhari: Follow, Break, Transcend–A Guide to Mastery

Shuhari: Follow, Break, Transcend–A Guide to Mastery

shuhari

We’ve all heard that practice makes perfect, but maybe it’s a little more than that–or a little less.

The way to excellence is to learn the rules and then toss them, letting our inner creative compass guide us.

This is the lesson of Shuhari–the martial arts concept that describes the stages of learning toward mastery. To understand the full meaning of Shuhari, we must look at its three components: Shu, Ha, and Ri.

 

Shu: This is the first stage of learning in which you must learn all the rules. You must come to know them by heart, so much so, that they are internalized into second nature. They become so ingrained that the movements are mere muscle memory.

Ha: This step involves breaking the rules which you have become so familiar with, not just thoughtlessly, but with a focus on self-reflection. This is the search for your individual potential and goals, asking yourself which techniques are the best fit. In which areas do you as an individual excel? This stage is about innovation and customizing the rules to fit you.

Ri: This final stage happens more subconsciously, as the other steps have been internalized. It is “form without being conscious of form.”

It is the intuitive expression of technique, creating through inspiration instead of guidance.

Once you have been given the proper tools and know how to use them and have searched within yourself to find your own, you then transcend–becoming the only tool necessary.

The concept of Shuhari can be applied to business, art, theater, poetry, web design, etc. To see it more clearly, we will look at Shuhari applied to the art of figure drawing (drawing the human body):

To draw the human body, you would first need to become entirely familiar with both the body and with the act of drawing–learning, for example, exactly how to draw an arm, practicing it over and over and over. Then doing this with each part, with precision of your tool (pencil, charcoal) knowing exactly how to wield them to get the look you desire. This is Shu.

Then once you’ve reached the point in which you are able to successfully depict a person in their physical likeness, you must then break from these rules you’ve learned (Ha), trying different drawing techniques—(mis)using your tool, using an entirely different tool, drawing quickly, using your fingers to smudge, etc. So that with experimentation you progressively move in to Ri, in which your instincts guide you. So that you would not only be able to use the foundation of the basic rules that have become instilled in you to draw a person, but also able to pick from a variety of methods which feel most natural and inspiring. Then moving and acting not from a feeling of what has been learned, but by an internal guide of inspiration, so that you end up conveying not just the human body, but a person, and their essence, and within that, as an expression of yourself, the artist.

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So let us, in this time of the rise of the creative mind and individual expression, apply Shuhari to our work, our art and ourselves–forever becoming closer to pure inner inspiration and mastery.