As you probably already know, Google is constantly changing its search algorithm to provide you the most relevant, timely data. As fast as the world of technology changes, Google has to stay on top of the constantly changing environment. In that vein, Google recently announced a change to its algorithm that will start to more heavily factor in mobile-friendliness.
As you search from your mobile device or tablet, Google is already focused on getting you the most relevant information. Now, they will do even more for those of us using our mobile devices more and more. They will actually reward sites for mobile-friendliness with better search ranking. Below are the main points you need to know.
What to Know About the Change:
# 1 Mobile-Friendly Sites Get Bump in Rankings
Beginning on April 21, Google’s algorithm will change to rely more heavily on mobile-friendliness as a search ranking factor. Google is stating this will have a “significant impact”on search rankings. It will benefit users in that we will receive more pertinent, easy-to-access information perfectly tailored to our mobile devices.
#2 App Content in Search Results
As part of its effort to provide relevant information for all device types, Google has already begun including more apps in search results. As of February, Google has been using indexed app information as a factor in search rankings for signed-in users who have the app installed. As a result, information from indexed apps will appear more prominently in search.
#3 Steps to Take
To get more information on the changes to ranking factors and to know if your site is ready, you can visit Google’s announcement of the changes. It provides several links to sites where you can learn more about mobile-friendly sites, test your site’s mobile-friendliness, and identify any existing issues.
If you are unsure whether your site will stand the scrutiny of Google’s mobile-friendliness test, call an expert today. We can provide you with a consultation on your site’s responsiveness to all screen sizes and device types, and we can provide recommendations for improvement.