A local company launching a fitness web app with the goal of matching personal trainers with clients. With this project, we became part of the FytME team. We worked in tandem with them, giving their idea a voice and bringing it to reality. We built their brand around what we thought they needed based on our market research and core user personas. We were the users’ representatives in the process, brainstorming strategy and iteratively designing for the best user experience. This project will continue to develop for the life of the app.
- Type of Project:
Web Application Process: UX, Wireframes, UI & Overall Design