Nui’s core concept is & remains: Exceptional quality, Comfortable, Innovative, Imaginative and Fashion forward. They design for extended wear utilizing quality materials that are good for the planet & its people. Therefore, our goal was to create a platform that can carry through that concept both visually & logically. We decided to create a design with large, adaptable photographic spaces that would allow Nui to showcase their newest innovations & fashion forward designs. The brand’s personality is visually represented on all of the pages & evolves as you shop the site. Each page is uniquely designed with brand and User Experience in mind. We also designed a MailChimp email campaign template that is simple yet infused with their visual identity and brand concept.